Dodge
Hello again! Today I would like to talk about a new approach to events photography and how to stand out from nowadays’ competition. We all know how fast technology advances and how hard it is to keep up with it. Our cameras and lenses have improved over the years and we have enough megapixels in our sensors to take care of almost every job and this is particularly true when dealing with events shooting where capturing the moment is more important that being able to produce a huge poster for a shopping center campaign.
So here we are, in the middle of a soccer game for first graders, equipped with our cameras, lenses, flash, batteries and the rest of the rig. The whole event will probably last two hours and we have to capture as many good shots as possible and, most important of all: engage the proud parents to purchase the photos before they head back home!
Of course there are many ways to operate under these circumstances. One way would be to shoot in location, print back at the office and then take the proofs to the school some other day for the parents to choose the ones they like. This obviously involves a lot of time and effort before the customer eventually commits to purchasing your work. We can also shoot then download the images to a Laptop connected to the photo printer and have the photos printed during the event. Not bad, but there’s still a better, faster way of doing it: using a wireless photo transmitter and a wireless printer.
Today more and more professional photographers benefit from the use of
HiTi P510Si wireless enabled printer together with
HiTi’s WFT510 transmitter. This combination really speeds up the process in a way that we could only dream a couple of years ago. You can be shooting in the middle of the game and simply by pressing a button, your selected images get transferred almost instantly over to the printer. The P510Si outputs a 6x4 print every 12 seconds and employs rolls of up to 330 pictures for uninterrupted, jams-free production. Besides the
6x4 rolls, the P510Si also accepts
5x7 and
6x9 in convenient Paper and Ribbon packages.
An assistant can then place the prints in
TAP’s Event Folders making the presentation much more professional as you increase the value added to your work and, at the same time, offer an almost irresistible product to the parents. A very nice option is the
TAP Fantasy 7x5 Event Folder with room for two images or the classic
TAP Marathon Ebony. Your customers will be able to buy the prints while being still under the emotion of the moment, not several days later. That alone can make a huge difference in sales.
Just think of all the new possibilities you could be exploiting with a HiTi P510Si and the WFT510 transmitter. Range is incredible too: over 300ft (100mts) which means freedom for you and your camera.
For your next event, may it be a school game or a wedding, consider going wireless. The results will speak for themselves.
Thank you very much for reading.
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