Frederic
Hello friends and welcome to our newsletter. A few months ago, I was talking with an old friend of mine and he mentioned his worries about not finding a way of increasing his business’ profits in this slow economy. He owns a cute souvenir and candy shop in the downtown area that is visited by both tourists and locals alike and close to many foreign consulates and government offices.
I suggested him to include a photo-kiosk to take advantage of the location and all the features offered by the new technologies available. I remember that when I mentioned the word photography he looked at me in disbelief because he thought my proposal would require installing a huge laboratory and getting rid of the chocolates, caps and mugs from the inventory.
Then I explained to him how small these kiosks are nowadays and that he could have one on top of a counter without altering the rest of his shop. The model I recommended him was the
Mitsubishi DPS Express Lab which is a truly affordable entry into the highly profitable digital photo printing market. Together with the CP-9550 DW-U printer there is enough flexibility to print in different sizes:
4 x 6",
5 x 7",
6 x 8",
6 x 9" depending on the media installed.
This incredible mini-lab includes some of the most useful features that translate in extra value to the customers. For instance, anybody can connect a memory card to view the images on the touch-screen, select the ones to print, automatically remove red eyes and more. These self-serve features allow my friend to take care of the rest of the sales as he and his wife are the only ones working at the counter without additional employees. And it is so easy to transport that they sometimes take it with them to different events, like School Soccer games, weddings, etc.
In my friend's case, he took the ID Photo capabilities of the kiosk to new levels: with so many people applying for tourist visas and passports at the surrounding offices he pretty soon found new customers lining up to have their ID pictures taken. The Express Lab’s software has an option to create an ID Photo too that automatically prints to the specifications of many ID and passport regulations.
There are other valuable options available to the customer that can make their trip to the
Express Lab more fun: Calendars, Collage, Multi-print and Mosaic. They can even create a CD or DVD backup disk with the contents of their camera memory cards in minutes thanks to the systems CD/DVD drive. And if you like the idea of having a photo lab in your business and would like to go one notch up, the
DPS Click 5000 from Mitsubishi Photo Imaging is the next step in advanced digital printing. The system is a fully integrated, digital photofinishing system that provides immediate profit potential to any retail storefront or on-site event printing.
Or still a bit further, the self service
DPS Kiosk 7000 incorporates a wide range of versatile performance features including multiple printer hookups, Bluetooth® wireless technology compatibility; several print size options, index printing, and can accept prepaid photo cards. The
DPS 7000 also offers additional high margin revenue opportunities by offering a variety of photo gifts including greeting cards, 'customer assembled' Photo Albums, Calendars, Photo Box Organizers and more. With these additional Photo Gift products, your photo business can really take off and grow.
I could keep on writing about these systems’ features and benefits but why don’t you better give us a call or, better still, come to our showroom any time and I will have the pleasure of showing you what I am talking about.
Thank you very much for reading!
